We started working with Loch Fyne on a series of integrated communications projects in 2010. Initially, Mobas successfully tendered for the redesign and development of the new restaurants website, and was appointed for the project after demonstrating our expertise and experience within leisure and hospitality marketing. Since then, Mobas has been awarded, and completed, numerous design projects as well as a major strategic brand development project.
Other key projects include the creation of the new Loch Fyne members’ club, Loch Fyne Friends, which included the creation of a loyalty card, launch POS and digital communications, and the development of the spring 2011 menu. We are now working on the development of the autumn menu for the brand.