Managed 24/7 is an award-winning managed IT services business. Having experienced a period of fast growth, and without dedicated marketing resource, the company’s corporate and service brands were poorly defined and being used inconsistently.
Following a brand audit and drawing on the client’s previous work on defining the brand, supplementing that with staff interviews to hone the brand essence, a new tone of voice and a brand look and feel representing the business in an inspiring manner was developed. Application across every touchpoint – internal and external – is now under way. An embedded senior marketing resource has been put in place to provide support in the development and roll-out of the brand and campaigns. This, coupled with a marketing strategy and 12-month plan, enables a clear set of quarterly priorities to be agreed.