Cambridge University Press
Mobas has worked with The Press over a number of years: supporting campaign strategy, creative and deployment. More recently, Mobas have had the pleasure of working with The Press’ Education division to support them in an exciting new project which will shape the future of how the brand engages with its teaching audiences around the world.
While the details of this project are currently under wraps, we can reveal that the Mobas team are working collaboratively with the brand’s marketing team and stakeholders. This work includes conducting a variety of research activities and providing strategic thinking on some key developments within the Cambridge University Press brand.