Mercure

Mobas continues to work with the midscale hotel chain to develop integrated brand and tactical campaigns for both consumer and trade markets. Key activities have included helping to shape Mercure’s meeting product by providing in-depth market research and analysis, strategy development and brand creation. Other major projects have included the development of a dedicated website for franchise hotels; creation of a marketing toolkit to assist hotels in their strategic market planning; online tactical campaigns including dedicated brand landing pages; and tactical promotions to encourage membership at Spa Naturel, Mercure’s exclusive spa and leisure facilities. In addition to this, Mobas continues to provide localised marketing support for the chain’s 70-plus individual hotels across the UK.

Related services : Advertising, Design, Digital design

Back to logo page