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Novotel

Accor appointed Mobas as lead UK marketing agency for their most recognisable UK hotel brand, Novotel. Work has included the repositioning and rolling out of the new brand and marketing strategy which has comprised national press advertising, literature and POS both generically and for individual hotels in Novotel’s 32-strong network.

Mobas led the global rollout of the online campaign including HTML emailer, offer landing pages and Flash banners for Accor and third-party websites. All content was designed and built by Mobas, with tracking capabilities from sending to booking!

Other major projects have included the design/communication launch strategy for new hotels; end-to-end brand development of Meeting@Novotel, an innovative B2B meeting product; and extensive liaison and seamless integrated communication with Accor’s partner agencies, including Nespresso, Orange and Disney.

Related services : Advertising, Branding, Design, Web design, Web development, Media, Video Production