Novotel Global Marketing
Working with Accor France, Mobas created global communication tools for use in 90 countries worldwide. Key activities included developing an online B2C tactical campaign including creative, media planning and rollout in six European languages; creating a global toiletries brand (N), including product design, brand creation and communication platform; and research into cross-selling opportunities and creation of cross-selling tools including a video suite in six languages, print and online.
