Inspired strategic thinking

We use our experience in brand, strategy and planning to get to the heart of our clients’ brands and deliver meaningful change, helping them achieve their business objectives and bringing tangible impact internally and externally.

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What we offer

At MobasCore we offer a niche selection of specialist strategy services which have been honed through a breadth of experience in developing, launching and evolving brands for multiple clients. We don’t specialise in one industry, but instead continually develop our knowledge of brand and strategy, meaning we bring agility, creativity and expertise to each project. The foundation of our process remains focused on communicating strong brands to create emotional connections with both team members and customers.

Click on a service to find out more information or get in touch at to start the conversation.

Brand Proposition

The difference between a good and a great brand proposition is one that does more than simply telling the customer what they gain from buying your brand, it’s telling them what your brand stands for and creating a reason for them to connect with you. A brand proposition is a promise to your customers and this promise must be engaging, relevant, understandable and, above all, consistently delivered.

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Brand strategy

Today consumers are connecting with brands on multidimensional levels, developing perceptions at every touchpoint about what they stand for and what they offer, and subsequently which brands best fit their wants and needs.

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Campaign strategy

In a world inundated with marketing messages, cutting through the noise requires a stand-out campaign strategy. At MobasCore we combine compelling expertise with intuitive understanding of businesses, taking the time to understand the bigger picture in order to develop and implement powerful campaign strategies built on strong foundations, linked to each brand’s reason for being and business objectives.

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Employee Engagement and Internal Communications

The value of employee engagement is being recognised as more important than ever before. We’re experiencing a shift in people’s priorities and perceptions of work, as the focus moves from job security and traditional working patterns to more flexibility, engaging culture and a sense of purpose.

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Marcomms Strategy

However significant the levels of your investment and activity, a considered marketing communications strategy is essential to delivering on your objectives. But even for many senior marketers, the creation of a marcomms strategy that demonstrably shows ROI, measurably meets objectives, is truly integrated and efficiently utilises budget remains at best problematic and, at worst, elusive.

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Mobas to work alongside Cambridge University Press in educating the world

19th July 2016

Mobas, the strategic marketing agency based in Cambridge, is set to play a key role in bringing the educational excellence and heritage of Cambridge University Press to students and teachers worldwid…

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MobasCore revealed as finalist in top industry awards

17th March 2016

Creative marketing communications agency Mobas has been named as a finalist in the Recommended Agency Register (RAR) Awards.

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Mobas Group develops a new brand for Hawthorn

27th October 2015

Mobas Group supports creative technical event specialist Hawthorn in defining a post-merger brand for its next chapter

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See Our Teams

Mobas, inspired thinking. delivered.

We are Mobas Group. A company with specialist divisions. Divisions that deliver a complete service for clients when working together, but also a specialist service when working as a stand-alone. These divisions work as part of a family offering a complete service and also a dedicated specialist service when needed.

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MobasMuse, Inspired creative and design.

We are a team of naturally talented creative thinkers – problem-solvers, writers and designers – who are always pushing our creative output, not through necessity but through passion and a desire to evolve.

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MobasEngage, inspired PR and content.

We combine strategic thinking with creativity, knowledge and a passion for words, design and all things digital to deliver effective digital PR campaigns.

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MobasIgnite, inspired digital services.

Creativity, data and analytics are core to everything we do. We devise digital strategies and deliver digital platforms based on pre-defined project and client objectives.

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Mobas Insights