Brand strategy

Today consumers are connecting with brands on multidimensional levels, developing perceptions at every touchpoint about what they stand for and what they offer, and subsequently which brands best fit their wants and needs.

This means that creating a successful brand that will stand the test of time and secure your market positioning requires a lot more than a well-designed logo. It requires a carefully considered and developed brand strategy: a reason for being which sits at the centre of your brand and from which you create experiences and messages that resonate with your audiences. Your brand strategy forms the personality that guides how you connect with people and what you say, in order to create engaging experiences at every touchpoint. It’s this concept of brand strategy that we bring to the work we do.

We work with clients to develop brands that resonate from the inside out. We’re committed to discovering what lies at the heart of our clients’ brands, and what they want to achieve. We develop a thorough understanding of the marketplace in which they operate, but also of the way they work internally and the challenges they face. We combine this understanding with our expertise, to know when to challenge and to question, and remain focused on problem-solving and inspiring positive change to create brand strategies and propositions that deliver on business objectives.

Of course, the visual aspect of brand identity plays an important part in a brand proposition and where a refreshed visual identity is required, we then work closely with our sister division MobasMuse to create an identity which supports the brand strategy and epitomises what the brand stands for.

We work with clients across multiple sectors, ensuring that our perspective is one of experience rather than bias, and that our knowledge of brand strategy and ideas on implementation are up-to-the-minute.

Our passion is working with brands and teams that want to make a difference for the future. Our approach to how we do this is tailored to each client’s individual needs, and the results are brand strategies that deliver and inspire.

The development of brand strategies and propositions is just one of the specialisms we offer. To find out more about marcomms, campaign and employee engagement strategy services, please click here. To get in touch to discuss how we can help your brand, email say.hello@mobas.com.