Accor Corporate Communications - Network Development

Mobas were briefed to develop a campaign platform for Accor Corporate Communications to promote the breadth and strength of the UK network and to encourage independent hoteliers to become Accor partners.

With a full understanding of the UK hospitality sector and media channels, Mobas developed an advert campaign for Caterer magazine – designed to succinctly and clearly communicate the brands and benefits of joining Accor.

The campaign resulted in increased brand awareness, and enquiries.

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