Cosequin - brand deployment

Challenge

Mobas' challenge was to take the guidelines provided by Global marketing and work up the necessary suite of literature needed to launch the Cosequin product to the UK market.

Strategy

Firstly, Mobas worked with the client to determine the definitive list of materials needed to launch this product to market. Once this was finalised, the content for each was worked up, ensuring that the language used on each piece was appropriate for the target audience. The guidelines were then followed in terms of colours, fonts, logos and imagery to use throughout each of the items. The layout of each item was determined by the standard specification used in the UK market.

Results

The end result was a suite of engaging, informative and complimentary materials – each available in both print and on iPad for use by the client’s sales reps.

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