Mercure 40th Birthday
Mobas was briefed by Mercure Marketing to create and roll out the collateral for Mercure’s 40th birthday celebrations. The collateral was to be produced not only for the whole network of UK hotels but also for the Northern Europe network.
Mobas worked with the Brand Marketing team to expand the creative brief and use elements supplied by the global team to create a range of items that could be used to aid the hotels in their celebrations for the 40th anniversary.
Mobas created a range of collateral including a roller banner, invitation, menu, posters and reception screens, all for internal use in the hotel. The 40-day celebration was a great success, creating a huge buzz of excitement in all hotels across the network.