Mercure 40th Birthday

Challenge

Mobas was briefed by Mercure Marketing to create and roll out the collateral for Mercure’s 40th birthday celebrations. The collateral was to be produced not only for the whole network of UK hotels but also for the Northern Europe network.

Strategy

Mobas worked with the Brand Marketing team to expand the creative brief and use elements supplied by the global team to create a range of items that could be used to aid the hotels in their celebrations for the 40th anniversary.

Results

Mobas created a range of collateral including a roller banner, invitation, menu, posters and reception screens, all for internal use in the hotel. The 40-day celebration was a great success, creating a huge buzz of excitement in all hotels across the network.

Want to get in touch?

Thank you for your enquiry

Or alternatively call us on 01223 841699