NHS Blood and Transplant Youth Campaign

Challenge

Mobas was asked by NHS Blood and Transplant to create a campaign that would specifically target the youth market and focus around college freshers. It needed to encourage sign up within that market and needed to have a fun approach.

Strategy

The real challenge was to create a campaign which appealed to a young market without appearing to be a corporate trying too hard to be ‘cool’. It was important to keep the campaign simple but to be very eye catching as the target market would be being hit with a lot of advertising and promotion from lots of different industries. It also needed to appeal to both males and females from different ethnic backgrounds.

Results

The campaign was rolled out across the country and received great feedback. It continues to stand out in a crowd and encourage donation from the target market.

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