Novotel Global Marketing - Family & Novotel Table Mats

Challenge

Mobas was briefed by Novotel Global Marketing to explore how to keep children entertained in their hotels – particularly in the restaurant and public areas.

Strategy

Mobas explored all children’s touchpoints within the hotels and identified dining as a key opportunity to engage with the brand.

Mobas developed a selection of characters called the Novotel explorers, complete with Scamp the dog. The characters were developed into a children’s menu and illustrated tablemats that explored the globe, from the Sahara to the icecaps of the Arctic.

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