Unbeatablehire brand creation
Mobas was tasked with helping Motorholme launch a new brand and gain market share within the motorhome hire market. The brand was to be an online booking offering for the motorhome sector. A competitive marketplace.
Mobas was asked to look at name creation, proposition, brand creation and website design, build and hosting. Mobas worked with key stakeholders within the business to completely understand the marketplace, the business internally and externally. Mobas assessed the entire marketplace, by speaking to the consumers about the sector, mystery shopping exercises on competitors, focus groups and desktop research, using tried and tested tools. Mobas worked with Motorholme to create Unbeatablehire.com. Mobas then created the visual brand, brand voice, proposition, website, booking engine and marketing strategy.
The brand roll out across all customer touch points resulted in a large gain in market share and a perception with the general public Unbeatablehire.com is the market leader and motorhome hire company of choice. Unbeatablehire.com had an increase of 400% within its first six months.