Belhaven has an estate of over 90 houses, each with its own individual website. Mobas was tasked with creating a website hub for Belhaven, which would encompass the Belhaven brand as a whole.
Mobas created a responsive website which featured:
- Easy access to the 90+ individual pub websites via one CMS
- The ability to create new websites on the fly
- Choosing different templates to suit all segments of the estate
- Promotion of news and events across the company
- Global and local-level content management
- The ability to cater for recruitment and pub leasing needs
- A members’ area, where new and loyal customers are rewarded for referring friends
- An ‘our history’ section which exhibits some of Belhaven’s most interesting pubs
The new website launched at the start of October 2013, receiving over 22K sessions in the first six months post-launch. Almost half of the site traffic arrived from mobile and tablet devices, providing evidence that the use of responsive technologies was beneficial.