Digital consultancy at Mobas can range from idea generation and problem solving to website tracking and reporting. Our talented can-do digital team have experience in the many facets of web marketing and we often use our collective knowledge to help shape projects for our clients in a marketing consultancy role. We can offer advice and guidance on:
- Search engine optimisation (SEO – onsite and offsite)
- Pay per click and Google Adwords
- Retargeting using the display network
- Social media marketing
- Inbound marketing
- Web design
- User experience design and testing
A digital consultant is like a website doctor, pulling together a number of reports and providing you with monthly updates on the health of your site or campaign. Tracking and reporting is such an important part of digital advertising as it gives you an idea of whether your incentive is working or has worked. With advances in the type of reports available, we keep our finger on the pulse of every aspect of your project, from SEO and keyword tracking to brand awareness and reach.
We’ve built lasting relationships with many local businesses, but have also acted as a sounding board for some of our larger clients such as AccorHotels, Greene King and NHS Blood and Transplant, providing sound digital mentoring for projects of all sizes.
Having worked in digital marketing and design for over 10 years, we’ve learnt that our job doesn’t end when a website is launched. We know that for busy marketing managers, keeping one eye on Google Analytics sometimes isn’t enough and a more in-depth analysis is needed. This is where our digital consultancy packages can help take the load by providing insightful website reports and recommendations based on data gathered from a number of different sources.