Search Engine Optimisation
A website is one of the most powerful marketing tools available and making sure it’s performing at its full potential should be at the top of any marketing manager’s agenda. Search engine optimisation (SEO) is vital to maintaining the health of a website and, unfortunately, often misunderstood.
We know that, although SEO is hugely important, it’s not the easiest facet of online marketing to understand and as trusted digital consultants we manage our clients’ SEO strategies with regular reports and recommendations. Our process includes:
- Service line and geographical keyword research
- Reporting on current keyword performance
- Onsite optimisation and recommendations
- Offsite recommendations
- Content marketing strategy
- Tracking and reporting on the progress of SEO campaigns
One of the most intimidating parts of search engine marketing (SEM) is the amount of jargon involved. SEM is actually fairly simple and, with the recent updates from Google, honesty is clearly the best policy. A very clever man once predicted that content would be king and in terms of SEO that has undoubtedly been proved the case. That man was Bill Gates and he was referring to the production of digital content affecting search engine rankings. The solution is fairly simple: regularly updating your website with original, natural content will improve your site’s SEO.
We work very closely with our sister PR and content team to develop and implement successful SEO strategies through distributing targeted content and reporting on its performance and the effect it has on keyword rankings. Together with SEO we also manage PPC campaigns and understand the importance of running these together in order to get the most out of both initiatives and avoid competing for the same terms.