Syngenta appoints MobasEngage for new push in crop protection

Syngenta, a leading provider of innovative crop protection solutions, has appointed MobasEngage to support its new PR campaign for Axial, a unique herbicide for use in barley and wheat.

The move follows the appointment of Mobas Group last year to handle a branding exercise with the international agricultural business. The agency developed the visual identity of a new global brand and materials for one of the business’ key marketplaces.

Managing Director of Mobas Group, Robin Bryant, said: “It’s great to have the opportunity to work with such a well-respected company again. This latest campaign will comprise concepts and execution from both our design and PR departments.”

Melanie Wardle, Cereal Campaign Manager UK and Eire at Syngenta, said: “The Mobas team clearly worked very hard to gain strong insight into our market following in-depth discussions with farmers and agronomists. They have also demonstrated an excellent creative approach to the project and we are really glad to have the agency on board.”

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