Newsletter and magazine creation
Newsletters and magazines can be a truly powerful marketing tool. Whether it is an email newsletter to keep in touch with customers or a high quality glossy magazine to promote your brand, we can help you to develop the perfect marketing tool for your needs.
Depending on your customer base, magazines provide a great opportunity to up and cross sell and help customers to develop a positive view of the company, promoting brand loyalty and sales. Internal communications can be greatly enhanced with newsletters but, as with any marketing activity, it all depends on the content and its relevance to the audiences, and that includes considering the format.
Even if printing magazines, there are some good e-readers available to ensure that your customers can read the magazine on or offline as suits them. It’s wide to provide them with an option as many people rely on their tablets and phones to digest information.
Magazines and newsletters obviously need to be visually appealing but the copy is equally as important. What can we say that will make your audience pick up the magazine, turn the page, open the email or click through to your website? It takes careful planning to ensure that it’s relevant and of interest, if not it’s just an annoyance to those you need to appeal to.
Mobas Engage employs ex-journalists and editors who know how to not just write, but create an editorial calendar that is going to interest and inspire your audiences. Working alongside our colleagues in Mobas Muse for design and Mobas Ignite for digital delivery, we can handle the entire process, from idea to finished product.
We have seen tremendous success creating e-shots and email newsletters, as well as customer magazines, and would love to discuss your needs with you in more detail.