Drupal website design and build

The challenge

MobasIgnite is proud to have worked with Greene King on many of their existing brands and were delighted when the national beverage brand asked them to create a responsive web solution for a new brand of pubs launching in 2015. Focusing on people with a passion for real craft ales Greene King decided to launch the first pub of the new brand in the centre of Cambridge rebranding The Avery as The Grain Store.

Greene King were keen for the new digital solution to promote engagement and reflect the social atmosphere of a traditional British pub online.

Our approach

Greene King provided the creative team at MobasIgnite with guidelines created for the new brand but also allowed for some freedom in the design of the new website visuals. Once visual concepts had quickly been approved, MobasIgnite set about developing a platform on which the new pub (and its customers) could communicate and engage with the brand. Integrated Facebook, Twitter and Instagram feeds promoted social interaction and a ‘What’s On’ section gave the pub managers the opportunity to give information about upcoming events.

The result

MobasIgnite launched the new website to coincide with the grand opening of the newly renovated pub, both of which were received well by the interested public attending launch events in the first week of business. The refreshed look and feel of the pub is reflected in the stunning imagery featured on the website and initial figures show that this has been a very successful venture for both Greene King and MobasIgnite. Talk of launching more pubs in this style have already begun… watch this space.