Greene King raises the bar with MobasIgnite

MobasIgnite has been appointed by national beverage brand Greene King to design, build and deliver a website for a brand new pub concept which will be launching soon.

The website will be aimed at people with a passion for craft ales and a zeal for beer. The responsive website is set to encourage visitors to share their experiences and join online conversations, helping them to discover and enjoy different brews with like-minded enthusiasts.

Robin Bryant, Managing Director at Mobas Group, said: “This exciting new venture will offer a huge selection of craft ales and beers. Customers will be encouraged to try all sorts of new drinks, with something for everyone. This project is really enjoyable to be part of – not least as it is connected to one of my favourite pastimes – but we’ve been inspired by Greene King’s vision and really enjoyed developing a website to meet its specific needs”.

The Mobas Group has a long-standing relationship with Greene King and the agency has developed more than 1,000 projects for the brewery including websites, Facebook apps, menus and posters.

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