Pay Per Click
To get the most out of a pay per click (PPC) marketing campaign regular analysis and reports need to be completed. This is where we can act as an extension of your own marketing team, providing insightful analysis of the industry PPC landscape and taking SEO factors into consideration to ensure that your PPC campaign returns the best results.
We understand that PPC marketing can often be misused and, as part of our role as digital consultants, help educate our clients in online marketing best practices. We know that PPC is just one part of a much more complex set of tools and offer a well-rounded set of skills, including:
- Keyword research
- Campaign management
- Ongoing tracking and reporting
- Content marketing
- SEO (onsite and offsite)
Working as part of a wider creative group, we have access to a top 100 design agency that creates banner ads for our pay per click clients. We then distribute these on the display advertising network, sometimes using retargeting technologies such as Rocket Fuel.
We also work very closely with MobasEngage, our sister PR and Content division, sharing knowledge on online marketing techniques and more specifically content marketing and SEO. We know that in order for a campaign or website to perform to the best of its abilities both PPC and SEO must be working in unison and not competing for the same terms.
With digital marketing moving at such a fast pace we are always exploring new possibilities for our clients and have recently started working on YouTube advertising, taking advantage of the incredibly accurate targeting opportunities available through this channel.