Brief:

Onsior, a leading tissue-selective pain relief for dogs and cats, required an impacting, on-brand wrap advertisement to go into Vet Times showcasing a new article that had been written for them by a leading Key Opinion Leader in this field, Jo Murrell.

Approach:

Our journey began with the creation of a wireframe detailing the structure of the wrap advert for client approval prior to creative work being commenced.

On approval of the wireframe, the design studio set to work in bringing the wrap advertisement to life. The Onsior branding is vibrant and eye-catching and lent itself well to this project. The aim of this advertisement was to be eye-catching and interesting, while not looking out of place and too obvious. To ensure that the wrap advertisement satisfied the aim, we produced a false front cover which housed articles and headlines as a Vet Times front cover would but with content approved by the client. Illustrations were also produced to sit in line with the article and to add a visual element to break up the text.

Result:

An on-brand wrap advertisement was produced with the article being the first thing people would read within the publication. Information surrounding the article was also communicated in a manner that was on brand but not too obviously an advertisement.