Mobas has been appointed by Cambridge Market Research to maximise marketing activity and raise awareness of its unique portfolio of services to key audiences across retail, food and beverage.
The activity will initially focus on Mobas’ PR services with further work in the pipeline for its design, digital and brand strategy teams. The wide mix of expertise that Mobas Group offers was a key factor for Cambridge Market Research in the agency’s appointment.
Cambridge Market Research has been utilising its unrivalled experience of markets and consumers to benefit clients for more than thirty years. The business offers a wide range of services using qualitative and quantitative research, an extensive network of groups and researchers, including hard-to-reach groups. It has dedicated focus group rooms and facilities in its premises on the outskirts of Cambridge.
Becky Lamont, Director of PR and Content at Mobas, said: “One of the very many benefits of being based in Cambridge is the fantastic calibre of businesses that we have on our doorstep and Cambridge Market Research is no exception. We’re very excited to be working with this business which, like us, offers expert advice and insights that help customers meet their business objectives. It’s an exciting year for our latest client and it’s great that we’ll be part of that journey.”