Mobas, the strategic marketing agency, has strengthened its team with the appointment of highly regarded practitioner Dale Haste as Creativity Director.
Dale is an award-winning communications specialist with more than 20 years’ experience creating and leading creative and digital campaigns across multiple industries. He has worked with globally recognisable consumer and business brands such as Black & Decker, Bacardi, Harpic, Birds Eye, Wall’s, ADT, AT&T and Bacs Direct Debit.
He joins the dedicated brand team at Mobas, led by Head of Strategy Shelby Haslam. Beginning his career as a journalist on daily newspapers, Dale went on to hold senior roles as copywriter, creative director and strategist at a number of leading creative and marketing agencies, including McCann London and Ware Anthony Rust in Cambridge.
Commenting on his appointment, Dale said: “Mobas has a terrific and well-deserved reputation as an agency that understands the power of strategic brand thinking. I’ve seen how it uses its insights and outputs to inform successful campaigns, and I’m delighted to come on board as we look to expand our strategic and creative offering to new and existing clients.”
Robin Bryant, Mobas’ Joint Managing Director, said: “Dale is an exceptionally strong creative strategic thinker and we are delighted that he has joined our growing team. We believe he is the perfect fit for us as we see more and more firms approaching us for marketing support."