Mobas and Transversal unite to light up new brand

Transversal, the company that’s developed Prescience, the cognitive technology platform for knowledge solutions, has officially appointed strategic marketing agency and digital specialists, Mobas, to redesign its website. The new appointment comes as Transversal gears up to launch a new brand identity and build on its success in the US.

Transversal’s Head of Corporate Marketing, Sharon King-Livesey, said: "Following a five-way pitch, Mobas impressed the in-house marketing team by responding to the complex brief with a clear creative strategy and demonstrating an in-depth understanding of both the brand’s identity and requirements."

Cambridge-based Transversal provides a range of knowledge management solutions designed to help improve agent efficiencies in contact centres, deliver exceptional experiences in online self-service and increase business performance through employees and business partners. It has a proven track record of improving customer experience and is used by a variety of world-class brands, including John Lewis and Marks and Spencer.

The team at Mobas is now in the process of developing a new website which will enable Transversal to better illustrate how its next-generation knowledge solutions can benefit organisations striving to change the way they connect people to knowledge.

Peter Chaloner, Joint Managing Director of Mobas, said: "Transversal continues to go from strength to strength and works with best-in-class brands across the globe. We’re excited to be working with the team on such a significant project."