Mobas shared insights into the importance of brand at Cambridge Marketing College this week.
Robin Bryant, Joint Managing Director of Mobas, the Cambridge-based strategic marketing agency, was invited to present to Chartered Institute of Marketing (CIM) delegates to discuss brand repositioning and strategy: a specialism for Mobas.
Robin Bryant said: “Having the opportunity to present at last night’s talk was really inspiring. It’s great to get out and about and meet our future leaders in marketing and offer to talk about the development of a business’ brand.
“Brand is the heart of every business and it’s integral to an organisation’s growth and success. A business that has purpose, values and personality will thrive and develop.”
Barbara De Waard, Marketing Coach and tutor at Cambridge Institute of Marketing said: "It was a privilege to hear Rob speak with such passion and authority about Mobas’ approach to branding. The case study from The Cambridge he presented was of real local and professional relevance to our group. I am sure the delegates found his insights of definite value in their current jobs and their CIM studies.”