Mobas PR carve the way for Festool

Following a competitive three-way pitch, Mobas has been selected to deliver Festool’s latest PR campaign.

The strategic marketing agency won a competitive pitch, presenting a robust proposal full of creativity and demonstrating the ability to create compelling strategic campaigns.

The tailored pitch covered extensive competitor research as well as an innovative concept with strong news-hooks. Supported by robust evidence to give the campaign gravity, Mobas went above and beyond the initial requirements.

The project, which begins this summer, aims to generate greater awareness of the need for effective dust extraction. Targeting professional tradespeople such as carpenters, the campaign will cover the dangers of wood dust inhalation as well as the benefits of extended tool life and decreased clean-up time.

Festool is a leading brand of power tools based in Germany. International offices include China the United Kingdom and the United States. Operating since 1925, its original inventions include, among others, the first ever circular saw and orbital sander.

This is not the first time that Festool and Mobas have worked in partnership. Last year, Mobas was also chosen to deliver a digital marketing campaign for the company.

Robin Bryant, Joint Managing Director of Mobas, said: “We’re thrilled that Festool has extended their relationship with us, increasing our footprint to cover PR. When our clients come back to us, it proves that our consultancy is as valuable to them as they are to Mobas.

“This campaign is part of our continued support to enhance Festool’s reputation as expert industry leaders in the dust extraction market.”