Granta has appointed strategic marketing agency Mobas to shape its company future, undertaking an intense strategy and rebranding project.
Granta is a Cambridgeshire-based processor of seeds and pulses for human consumption, with a rich heritage spanning over a century. Granta remains a family-run business, its deep industry knowledge developed across multiple generations.
This project is the first major step for Granta in its efforts to streamline its services, with a new externally facing structure, and enhance its reputation as a professional industry leader, with a refreshed identity and company ethos.
The first step for the project was face-to-face interviews across all levels of Granta, conducted by Mobas’ Joint Managing Director Robin Bryant. Taking this understanding of the company’s market position, culture and employee perceptions, a strategy was developed for a new era.
Robin Bryant said: “With a brand strategy project, the most important assets are the people. As the face of Granta, they are the ambassadors who will embody the new identity and communicate key values to customers. Taking the time to get to know them has been the cornerstone of this entire project, uniting both the people and the organisation with a common purpose”.
Presented back to all Granta employees during a quarterly business meeting, the new branding and professionalisation will be reflected in everything from its digital services and internal processes, through to on-site signage, uniforms and stationery.
Stephen Marsh, Managing Director at Granta, said: “This is the beginning of a new chapter for Granta, and we are stepping forwards with more determination than ever before to provide outstanding quality and service. We can’t wait to reveal these changes to our customers”.