The Creative and Design team at Mobas has created impactful collateral following the launch of the first-ever Cambridge Building Society TV advert.
The advert features a family who is moving home and shows how The Cambridge understands the importance of finding the right home and can be there to help find the right mortgage.
Mobas Joint Managing Director Robin Bryant attended the filming to support the film producers in capturing the brand. He can be seen in the behind the scenes footage here.
Robin Bryant said: “We have been supporting the underlying strategy and roll out of the campaign to make sure customers will be getting a consistent message throughout – whether they are at the start of the home buying process, booking an appointment with an adviser or at the end of a current deal and looking to remortgage.
“Our brand and strategy team was responsible for recommending where the mortgage campaign would be deployed, which will include targeted online adverts on Zoopla and What Mortgage, posters on Great Northern trains, as well as outdoor spaces at key train stations.”
The Cambridge’s Head of Marketing Carole Charter said: “We’re delighted with the advert and really grateful for all the hard work of the Mobas team to help bring our brand values to life in this campaign. “The advert perfectly captures the importance of home and the supporting materials really help deliver that message making a truly integrated campaign for maximum impact.”