Mobas, the strategic marketing agency based in Cambridge, is set to play a key role in bringing the educational excellence and heritage of Cambridge University Press to students and teachers worldwide.
Mobas’ brand and strategy team have been appointed by the Press’s Education Division to support them in an exciting new project which will shape the future of how the brand engages with its teaching audiences around the world.
While the details of the project are currently under wraps, we can reveal that the Mobas team will be working collaboratively with the brand’s marketing team and internal stakeholders. This work will include conducting a variety of research activities and providing strategic thinking on some key developments within the Cambridge University Press brand.
The project will support the Press’s ongoing commitment to advancing learning at many levels and supporting teachers both nationally and internationally.
Robin Bryant, Joint Managing Director of Mobas, said:
“Being appointed by Cambridge University Press is a true privilege. The team at CUP are going to be a pleasure to work with: we’ve already started working together and the chemistry is great – we all have incredibly similar beliefs in brand and what a brand should represent in today’s world – we all understand the power of the PURPOSE.
“One of the Mobas values is ‘one team’. This comes from working in close collaboration, which is exactly what we have with CUP.”