Six months of unprecedented growth shows demand for brand strategy

Mobas is celebrating a highly successful six months which has seen five new clients partner with the agency, each with a strong strategic requirement.

The five companies represent very different sectors:

  • Riverlite is an IT managed service IT provider
  • Saville provides audio-visual technology for events and buildings
  • Further & Higher Travel is a specialist travel agent for educational trips by further and higher education colleges
  • Accredo provides business funding
  • And Publisure is leading the digital transformation process for bulk postal deliveries

Each faces a business challenge that Mobas is helping them to overcome. From assessing the potential for a new service offering, developing a ‘go-to market’ plan, or redefining and refreshing a corporate brand in preparation for growth, Mobas' proven strategic process is delivering significant results fast.

Head of Strategy, Shelby Haslam, comments: “In an increasingly competitive and complex world, senior business leaders are recognising the value of their brands. Gone are the days then firms could just try something out, or promote themselves using generic or unfounded claims. These days every brand needs a clearly defined point of difference which is tried and tested before funds are invested, which is then communicated consistently and effectively through multiple touchpoints.

“We are seeing a real demand for specialist strategic input to help businesses achieve growth, and the Mobas process – backed by our dedicated team – enables us to move quickly and to deliver insight that creates a real business advantage.”

The agency is also experiencing a demand for strategic support from existing clients. This includes one of the strategy team acting as Consultant Marketing Director for insurer Marmalade and the development of a go-to marketing strategy for a new product line from veterinary health company MSD.

Many projects and relationships begin with a strategic element, but are then able to benefit from the agency’s full-service offering as the strategic positioning is applied to brand development, campaign planning and delivery. It is this seamless transition that ensures that the original insight is not lost in the application.

The demand for strategic support has been matched by additional investment in the Mobas strategy team, growing both its capacity and skill set.

Shelby concludes: “This is a really exciting time to be part of the Mobas team and to see so many projects that have started with strategic input flourish into highly successful brands."