The psychology of colour

Design is all about impressions: what first catches our eye and what leaves a lasting impression. And one of the most important factors of any design is the use of colour.

Colour is something that surrounds us in our day-to-day life and because of this it is easy to forget its importance. Colour choices, colour pairings and how colour is used can totally change someone’s perceptions: the use of colour can change how someone perceives a brand, and the emotion it evokes, while giving the design the means to stand out from the crowd.

Colour is an extremely powerful tool but something that we often take for granted. Because of this it is extremely important that we have an understanding of colour psychology and perception in graphic design in order to create successful brands and materials that provoke the appropriate response from their audience.

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