Cambridge Building Society makes a shrewd investment in Mobas

Leading Cambridge-based brand, design and digital agency, Mobas, has secured a significant four-year contract with Cambridge Building Society.

The successful outcome for Mobas was the result of a month-long, three-stage pitch process, which saw four top agencies contending to present creative concepts and strategies to the board of directors.

Mobas will now take responsibility for all lead creative direction and day-to-day activity whilst working closely with the existing marketing team to progress the Cambridge Building Society brand.

Mobas’ first campaign for Cambridge Building Society, The May Mortgage Sale, has introduced a bolder, more confident design for the brand and utilised new channels such as the Mortgage Lounge Roadshow, alongside the more traditional means of communication. It certainly seems to be working well, as mortgage enquiries have tripled since it began.

The Cambridge Building Society is an independent, local, mutual society established since 1850. With branches in Cambridge, Ely, Newmarket, Soham and St Ives, plus a further 11 outlets in surrounding villages, its strong local focus provides mortgage and savings products throughout the region.

Carole Charter, Marketing Manager at the Cambridge Building Society, comments, “We were delighted with Mobas’ response to our briefs and hugely impressed with their creative depth, experience and the speed with which they were able to gain a solid understanding of our business and market sector. The Society has some exciting projects coming up throughout the year and we’re looking forward to working closely with the team at Mobas”.

Peter Chaloner, Client Services Director for Mobas, said: “We are absolutely thrilled to be appointed by Cambridge Building Society. It was encouraging to hear that the strategy and creative we presented during our pitch was completely relevant and in line with their future plans”.