CAMBRIDGE MARKETING REVIEW IS LAUNCHED

Cambridge Marketing Review, a new professional journal of marketing, celebrates its launch issue this July.

Cambridge Marketing Review is a practitioners’ journal, predominantly directed at marketers in middle to senior management roles to assist them in their efforts to do a better job. The publication aims to promote thoughtful debate through the consideration of contemporary research and ideas, and reflection on accepted practices.

Marketing, as a sector, does not command the respect it deserves. This is illustrated by the limited numbers of marketers on the boards of major companies and the widespread lack of understanding of the crucial importance of marketing. The absence of a high quality marketing journal is both a cause and symptom of this. Cambridge Marketing Review hopes therefore to provide the basis for the future acceptance of marketing as a business fundamental and a respected career option.

Issue one features articles on a wide range of marketing topics. These include brand building the Pixar way, an in-depth profile of Mobas (the brand, digital and design agency), a look at the future impact of digital payment technologies, and a special section on providing real customer value. Featuring thought-provoking content from Laurie Young, Peter Fisk, Malcolm McDonald and Paul Fifield, the first issue of Cambridge Marketing Review sets the tone for the editions to come.

• If you would like to subscribe to Cambridge Marketing Review at a cost of £100 per annum, please contact the publishing editor, Chris Burgess, by emailing chrisb@marketingcollege.com. Discounts are available on multiple subcriptions. A digital edition of the journal will be available later this year. Alumni and delegates of Cambridge Marketing College will receive a physical copy of each issue.
• Cambridge Marketing Review is released quarterly by the publishing arm of Cambridge Marketing College, Cambridge Marketing Press. The College has taught professional qualifications for the last 20 years, and has built a reputation for quality and success.
• Cambridge Marketing College offers a range of qualifications accredited by the CIM, CAM, MRS and CIPR, and has pioneered a range of specialist courses for Agri & Rural Businesses, Arts, B2B, Charities, Pharmaceuticals, Professional Services and Sports Marketers. Flexible study options, high-quality tuition from practising marketing and PR professionals, and consistently high pass rates make Cambridge Marketing College the best place to develop the skills to progress in your career.