Carter Jonas appoints Mobas for major property development

Leading Cambridge-based agency, Mobas, is to create a brand and marketing strategy for the Stratford Park new homes development.

Carter Jonas is the sole estate agent representing the Stratford Park project, a prestigious housing development in Milton Keynes. The site, which is in excess of 300 homes, is the product of a collaboration between three property development giants. Barratt Homes, Bellway Homes and David Wilson Homes have joined forces to create Stratford Park.

Mobas has been appointed to create the development brand for use across all media channels and for producing the marketing strategy behind the development. This strategy will be rolled out over four years and will be visible across multiple media channels from digital activity to outdoor and mobile media.

Robin Bryant, Managing Director of Mobas said: “Being appointed by Carter Jonas, one of the UK’s leading estate agents is an honour. The appointment is one that Mobas is very proud of. Creating a brand for a new community is a real responsibility. We are working very closely with Carter Jonas to ensure the right brand message is deployed for this development.”

Zoe Davies, Senior Associate and New Homes Manager for Carter Jonas said: “While the calibre of Mobas’ work was a given, what impressed us was the consultancy’s grasp of the complexity of client relationships when it comes to new homes. From the off, Mobas seemed to understand that new developments need their own identity but that the brands of developers have to be respected too, particularly so at Stratford Park which is a consortium of large volume house builders, all with established and distinct corporate IDs. The MOBAS team are flexible in responding to an evolving brief and smart enough to appreciate that Carter Jonas’s role in new homes marketing is deeper than that of just a sales agent.”