.jpg)
D’ARRYS SELECTS MOBAS FOR BRAND DEVELOPMENT
Cambridge-based integrated agency Mobas has been awarded the brand development project for Greene King’s d’Arry’s brand.
As a premium food-led brand in the Greene King portfolio, d’Arry’s counts credibility, quality of food and the complete dining experience as paramount for its customers.
Stylish dining and sophisticated comfort are core elements of the d’Arry’s brand, and Mobas was briefed to scrutinise its existing brand proposition.
Initial research undertaken by Mobas demonstrated the need to inject a more confident personality, one that better reflects the overall offering and true brand character.
Mobas presented three strong creative design routes for the development of the proposition and has successfully achieved the new d’Arry’s branding, which is contemporary in décor and balanced with a sense of informality, friendliness and personality.
Mobas has also worked on the UK roll-out of the branding across the full suite of in-house POS, marketing collateral and the d’Arry’s brand website.
Latest News
View our work
It speaks for itself
Branding
Encapsulating what you're about
Design
Looking good, reading great
Digital design
All types of e-comms. virtually
CLICK HERE TO VISIT MOBAS PR
PUBLIC RELATIONS AND COMMUNICATIONS
