Mobas the animal health marketing agency, continues relationship with Janssen Animal Health

Continuing a long-standing relationship, Mobas, the Cambridge-based animal health marketing agency, has been appointed by Janssen Animal Health to create the worldwide platform branding and campaigns for Fidavet, a new range of over-the-counter products from Janssen Animal Health.

The Fidavet range currently comprises two new products: Perloquan®, a natural remedy to help ease joint pain in dogs; and Cavalesse® , a natural product used to give horses a healthy skin when out to grass during the summer months. The overall look created by Mobas allows Fidavet to be a stand-alone brand with an instantly recognisable look. The new branding has been rolled out across several media channels including national press, printed client and vet materials, mailers and promotion for the launch conventions as well as design and production of an exhibition stand and the supporting material.

"We are delighted to be involved with such an important and prominent campaign for Janssen Animal Health," said Greg Bryant, Account Manager for Janssen Animal Health at Mobas. “We feel we have a great understanding of the client and the positioning they require for their products and, as such, feel we have delivered another fantastic campaign to elevate the new products."

About Mobas

Mobas is an integrated communications agency based close to Cambridge and founded in 2003. Core services are advertising, design, media planning/buying, strategy and digital marketing.

As well as Janssen Animal Health, Mobas’ national and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics, Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England. For more information on Mobas visit www.mobas.com

For further information contact Greg Bryant (greg.bryant@mobas.com) or call 01763 261385.