Mobas evolves Etap’s winter campaign – brrrilliant!
Mobas has produced an eye-catching campaign for Etap hotels to increase brand awareness throughout the UK market.
Core elements of the brief included an adaptation of the group’s global winter campaign in order to promote winter deals across the UK network of hotels and drive website traffic for direct bookings.
This integrated campaign included press advertising featured in the London Metro and Daily Star, together with online banners for third party websites such as Google and National Rail. Social media activity saw themed Facebook and Twitter updates throughout the campaign.
Mobas also created branded ecards, sent to all Accor subscribers and UK hotels.
Click here to view campaign
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