Mobas evolves identity for Nitritex Ltd

Leading Cambridge agency is appointed for 2010 brand evolution

Nitritex, the global providers of consumable cleanroom products, has realigned its identity and marketing position with brand specialists Mobas.

The brand evolution, which encompasses a complete marketing mix from creative concept through to PR, is set to communicate key messages to an international end-user audience in a highly technical, regulated and specialist target market.

Established in 1996, Nitritex has been building an unsurpassed reputation within the life sciences, micro-electronics and healthcare sectors. With brands recognised in global markets, the Suffolk-based company now has operations in North America, Asia and the Caribbean, servicing over 500 key customers worldwide with over 100 cleanroom products used throughout 40 countries and annual sales of £8 million. Roland Sore, Special Project Manager for Nitritex commented: “We are committed to delivering innovative solutions that consistently meet the most demanding criteria and user requirements across controlled and critical environments. Therefore, we work with companies that share our vision. Mobas is a superb brand fit: dynamic and forward thinking, a company that shares our ethos for excellent customer service and building long-term relationships for long-term success. We chose Mobas because of its extensive brand knowledge and ability to deal with all aspects of our marketing requirements, from brand evolution through to PR”.

Sarah Burling, Account Manager at Mobas, said: “Nitritex is in the perfect position to evolve and it’s an exciting time to be working with the Nitritex team in growing what is and will continue to be a successful product offering. The evolved Nitritex brand is bold and confident and I am certain that through use of the correct marketing mix, Nitritex will be able to target the end-user in a leading and powerful manner”.

www.nitritex.com

Latest