Mobas helps fill Novotel beds

Cambridge agency clinches pan-European account

Following last year's global advertising success, Novotel has once again turned to the talents of Mobas for its second major pan-European online banner campaign.

Leading Cambridge based agency Mobas has conceived, created and managed a web banner campaign aimed at generating more room-nights for Novotel throughout Europe.

Individually tailored to particular destinations with a focus on the family, leisure and business markets, Mobas took on the creative challenge to ensure each banner is appealing and understandable to a pan-European audience and directed the roll-out across seven languages culminating in around 300 bespoke banners.

The family and leisure banners appear on leading European travel sites including; Viamichelin, Time Out, Easy Voyages, Trip Advisor, Adconion, Elle and France 24. Mobas has also created banners with a strong B2B focus for sites such as Linked in.

James Wheatcroft, Account Director at Mobas, said "Online advertising is proving a vital part of the marketing mix for all global brands. Mobas' creative and interactive expertise ensures that the right message is communicated to the right audience – leading to impressive click-through rates and conversions into bookings."

Novotel has 71,456 rooms within 393 hotels located in international destinations across 59 countries. Novotel Global Marketing Communication Manager, Caroline Llopis, said: "It's a real pleasure to work with Mobas. They have the capacity to understand instantly the brand’s brief – and more. They can interpret the client's unspoken thoughts and their first presentations hit the mark: modern, fitting the requirements, suited to individual hotels – and very fast. They always surprise me! And with Novotel, an international brand, it's really interesting to work with an English agency for a truly global vision."