Mobas launches global toiletries brand for Novotel Hotels

Mobas finished 2008 with an exciting, fresh new project for Novotel Hotels. Working with the Global Marketing Team in Paris, Mobas created the brand communication and launch items for Novotel’s new (N) range of eco-friendly toiletries that will be launched in over 60 countries across the globe.

Mobas conceived a suite of marketing materials that are to be used in an adapt-and-adopt style by Novotel marketing teams across the world. The communication ensures ongoing consistency of the brand across hugely varying marketplaces.

The brand was created using aspirational imagery that expresses the natural core elements of the product range. Launch items include a two-minute brand video, exhibition stand, customer brochures and operational items to brief Novotel staff on the new product line.

As the leading creative agency for Novotel Hotels in the UK, Mobas has developed an in-depth and enviable understanding of the hospitality industry. Mobas has also worked on several of Accor Hospitality’s other brands including Sofitel, Pullman, Novotel, Mercure and Ibis as well as creating corporate material for Accor Hospitality itself.

“Mobas’ ability to fully understand a brief and the client’s requirements has enabled us to create powerful brand communication in record time, getting it right first time!” said James Wheatcroft, Senior Account Manager at Mobas.

“It’s a real pleasure to work with Mobas,” said Caroline Llopis, Communication Manager, Novotel Global Marketing. “They have the capacity to understand instantly the brand’s brief – and more. They can interpret the client’s unspoken thoughts and their first presentations hit the mark: modern, fitting the requirements, suited to individual hotels – and very fast. They always surprise me! And with Novotel, an international brand, it’s really interesting to work with an English agency for a truly global vision.”

For more information contact James Wheatcroft, Senior Account Manager at Mobas.

About Mobas:

Mobas is an integrated communications agency based close to Cambridge and founded in 2003. Core services are advertising, design, media planning/buying, strategy and digital marketing.

National and international clients include Accor Group, Barratt Homes, Countryside Properties, Durex, Jagex, Novartis, Novotel, Rosetta Stone, Scholl, Thinc Group, National Blood Service and Hitachi. Local clients include Ranier Technology, Life Fitness, Cambridge University Press, Care UK, Papworth Hospital, Virbac, Orthomimetics and Knowledge Solutions, Signify and Taylor Vinters. On a revenue and client-count basis, Mobas is one of the fastest growing agencies in the East of England.