MOBAS MAGAZINE IS ONBRAND FOR CLIENTS

Cambridge-based integrated agency launches customer-facing publication

The first edition of onBRAND magazine has received a great response from Mobas clients as it landed on desks across the UK.

With a brief to create an entertaining customer magazine that would build brand awareness and help form stronger brand relationships, Editor of the new title, Hellena Barnes, says: “The launch of onBRAND is an exciting addition to the Mobas communication assets. It enables us to connect with our clients in a uniquely tangible and persuasive way by providing a platform on which to integrate our business network and showcase elements of Mobas’ creative campaigns”.

Created for the company’s eclectic client base, the specialist title is design-led with subtle branding and lively editorial that combines lifestyle features with business reports and in-depth interviews.

Mobas MD, Robin Bryant, concludes: “Mobas is an agency that always presents something different and we wanted to launch a title that could speak volumes about our brand-width. onBRAND is a valuable tool that can demonstrate the extent of our capabilities and the depth of understanding, a magazine that encompasses Mobas’ sectors and areas of expertise. It is a representation of how we do things differently and provides interaction on another level”.

The current issue of onBRAND is now available to download at www.mobas.com or www.mobaspr.com and the next edition will follow in September.