Mobas puts iconic Cambridge properties on the market

Mobas, one of the fastest growing brand, design and digital agencies in the East of England, has been appointed by independent estate agent, TuckerGardner, to relocate its position and mark 21 years in the property sales and letting business.

The brand evolution, which encompasses a complete marketing mix from creative concept to public relations, sees the launch of a bold advertising campaign featuring some of Cambridgeshire’s most famous landmarks. This is currently being rolled out in the press, but will reach maximum impact at two of the city’s most prominent positions as giant 48-sheet billboard posters, to be unveiled this summer and thought to be a first for Cambridge.

One poster features King’s College with a ‘For Sale’ sign, carrying the slogan Unimaginable, but if King’s were ever sold, we’d like to think they’d use us. Likewise with Ely Cathedral and The Fitzwilliam Museum, implying that should these iconic buildings ever be available on the market, perhaps the vendors would engage the services of Cambridge’s local estate agent TuckerGardner.

Robin Bryant, Managing Director of Mobas, said: "Mobas is really pleased to have the opportunity to work with one of the leading estate agents in East Anglia, an estate agent that isn’t afraid to push the boundaries of the property market. Evolving the TuckerGardner brand and working with the team to utilise a full marketing mix has been an exciting and hugely rewarding project. We believe that the campaign, which is being deployed across Cambridgeshire, will serve the TuckerGardner ethos perfectly today and for the future, in what is an ever-changing sector. The beauty of this creative campaign is that it has been achieved by listening to the general public’s views and opinions, not only of TuckerGardner, but of estate agents in general."