New Account Executive at Mobas integrated agency

Newly appointed Account Executive Tracy will work closely with hotel General Managers to co-ordinate marketing activities for the Novotel and Mercure hotel brands throughout the UK.

Birmingham City University graduate with a BA (Hons) in Visual Communications: Graphic Design & Advertising, Tracy will also be responsible for developing marketing plans with hotels, and working with them to produce on-brand creative both on-and offline. Tracy will also play a role in supporting the rest of the Accor Account Team across Accor’s other brands Sofitel, Pullman, Ibis, all seasons and Etap Hotel.

Tracy joins Mobas from a design and marketing role at an East Anglia-based construction company, where she managed and created corporate identity and company literature, alongside the co-ordination of industry events and exhibitions.

Says Tracy, who brings a forward-thinking approach to proactive marketing activities, "This is a great opportunity to work agency-side within a contemporary company, where I believe I can make a big difference. Being involved in large-scale projects, simultaneously, and working within a fast-paced environment is an exciting challenge".

James Wheatcroft, Brand and Strategy Director at Mobas and Head of the Accor team, says, "Tracy will join as the fourth member of the Accor account team at Mobas. Her appointment will mean we work more strategically with hotels, ensuring they deliver effective, on-brand communications".