PEM powers up to mark 135 years of success

Peters Elworthy & Moore launches a powerful media campaign to celebrate 135 years as one of the leading independent firms of accountants in Cambridge.

Individuals and businesses in East Anglia have been benefiting from PEM’s expert audit, accountancy, taxation and business advisory services, as well as helping private clients, since 1875 – but many have kept this secret close to their chests.

As research has revealed, PEM hasn’t been seen to be blowing its own trumpet about its successes and those of the clients it has helped. Recently however, the firm decided to reveal its ‘superpowers’ to the region via a high profile advertising campaign.

The ‘superpowers’ adverts were rolled out in the press reaching maximum impact at one of the city’s most prominent positions with a giant 96-sheet billboard poster on Hills Road Bridge in Cambridge.

The compelling campaign and proactive PR drive, undertaken by integrated Cambridge-based agency Mobas, outlines PEM’s ability to offer the skills and expertise of a large national firm but without the big firm price tag.

Paul Chapman, Managing Partner at PEM, said: “We have a powerful force of expertise, experience and history behind us, which can empower our clients in this uncertain climate with the knowledge, tools and support to grow their business and personal financial strategies.”

The concept is based on people power: having a strong accountancy firm behind you can provide crucial business muscle during recessionary times. Although a little tongue-in-cheek (accountancy is not generally viewed to be an exhilarating exercise), this campaign certainly demonstrates the power behind PEM’s specialist teams and how this power can bring value to their clients. When margins are tight and budgets cut, timely and cost effective advice from experienced and knowledgeable teams who really understand your business and the local economy can make all the difference.

Head of Marketing at PEM Pippa Corbett added: “Our powerful teams of business advisers have extensive knowledge in both the compliance areas of accountancy and taxation, as well as in business planning, corporate finance, wealth management, recovery, IT support and we have bureaux such as Virtual Finance Office and payroll."

“There is really no need to look further afield when a powerful force is right here on your doorstep. Individuals and businesses alike should therefore not hesitate to challenge us with their specific requirements, as we have plenty of superpowers in store to surprise them and exceed their expectations!”