Toshiba appoints Mobas as lead Creative Agency for UK Medical Systems

Toshiba Medical Systems UK, specialists in diagnostic imaging, has appointed Mobas – one of the fastest-growing integrated agencies in the East of England – as its lead creative agency

The Cambridge-based company has been signed up by Toshiba Medical Systems UK following an intense pitch process. Mobas presented bold new marketing concepts designed to raise awareness of the Toshiba brand within the diagnostic imaging sector. Mobas will now work with Toshiba Medical Systems on brand building and development of brand, and product marketing.

Mobas is poised for an immediate start on campaigns that are designed to elevate awareness of Toshiba Medical Systems UK, building on the brand’s premium position and market strengths. This forms part of a sustained multi-platform campaign plan that will deliver above- and below-the-line marketing and communication directives, utilising the agency’s fully integrated services across brand, design, digital and PR sectors.

A leading specialist in diagnostic imaging equipment, Toshiba Medical Systems provides world-renowned products, solutions and medical innovations to improve the lives of patients, medical professionals and administrators. Toshiba Medical Systems UK presents some of the most powerful and patient-friendly systems available to meet the most demanding clinical challenges with expertise in CT (computerised tomography), MRI (magnetic resonance imaging), X-ray and ultrasound equipment – all working concurrently with strong service-fulfilment and compliant-managed solutions.

Maiko Davison, Marketing Executive, Toshiba Medical Systems UK, says: “Mobas very quickly demonstrated an impressive knowledge of our brand values and an astute understanding of our business objectives. Their concepts were positioned perfectly, bringing fresh thinking to our marketing focus and product offering. We have no doubt that Mobas will deliver innovative, engaging and successful campaigns”.

James Wheatcroft, Brand and Strategy Director for Mobas, says: “Toshiba is an iconic brand and we are thrilled to be selected as the lead creative agency for Toshiba Medical Systems UK. The brand has an exceptional offering, directed by a forward-thinking marketing management, and Mobas has a great understanding of the positioning required”.

Adds James, “We look forward to a long and successful partnership with Toshiba Medical Systems UK, with our team eager to begin delivering the outstanding communication campaigns that will help to grow this incredible brand”.

The appointment by Toshiba Medical Systems UK marks the first new major business win of 2012 for Mobas, a thoroughbred Cambridge-based integrated agency that continues to defy the economic downward trend.

Robin Bryant, Managing Director of Mobas, concludes: “It is a fantastic win for us and presents a huge creative opportunity for the agency. I am proud that Toshiba Medical Systems UK has recognised Mobas as an integrated brand that can deliver on all fronts – brand, design, digital and PR.

“We strive to ensure that our offering is unsurpassed, with a reputation built on long-term successes. We have an integrated business model that is well placed to manage immense commercial progress for our clients; and a passion and commitment that permeates all our work. We can’t wait to get started on delivering the highest quality work to our newest client, Toshiba Medical Systems UK.”