Barratt Homes moves to digital marketing

Construction and property development group Barratt Homes has stepped up its web presence by commissioning Mobas to help them develop their digital marketing strategy.

After the successful launch of development-specific microsites for Barratt Homes East London, Mobas was referred to the Eastern Counties division. Mobas initially developed this microsite strategy for East London who saw a dramatic increase in traffic and customer sales enquiries. Mobas then presented its strategy and recommendations to Eastern Counties and were subsequently appointed to handle all interactive work for the division.

The microsites will all have their own advanced content management systems and will be rolled out over the next year. The new microsites will promote new housing developments within the South East.

Each new site will be simple and easy to use, allowing the visitors to quickly find the information they want within a few clicks. The sites will showcase each new development’s individual proposition.

Mobas will be measuring all activity on the sites, providing Barratt with detailed analysis of traffic volumes and ultimately enquiries.