Cambridge ad agency wins major hotel group contract

Global hotel group Accor Hotels has appointed Cambridge-based integrated communications agency Mobas to work on the Novotel brand in the UK.

Mobas will act as the lead marketing agency in the UK and will help Novotel roll out their 2007 brand and marketing strategy.

Mobas was offered the opportunity to pitch for the 2007 contract at the end of 2006. After a comprehensive research period Mobas presented their response to the brief and were awarded the contract on the strength of the creativity and understanding of requirements demonstrated, together with the agency’s breadth of services and admin support.

“This is proof that Global brands needn’t only consider London agencies. We are thrilled to be appointed as lead agency for such a prestigious account,” said Peter Chaloner, Client Services Director, Mobas.

Over the coming months Mobas will be working closely with the Novotel marketing team to help reposition the Novotel brand, increase levels of brand awareness and ultimately increase occupancy rates throughout the 32 UK hotels. Initial items of hotel-specific literature are already in production.