Advertising, design and marketing agency Mobas has been appointed by Accor Paris to produce the global advertising campaign for Novotel Hotels.
Mobas is leading the creative for all concepts which will then be adopted by local advertising agencies worldwide, including those in Europe and Asia. The creative will be a mix of global brand awareness adverts and more local adaptable tactical product-focused advertising specific to each country.
Mobas will be providing each territory with comprehensive guidelines to ensure that the creative and the communication of each concept can be presented in a consistent and engaging manner.
The first of the adverts will be launched in February 2008.